If you’re living under a rock, I give you a free pass. You have no idea what may be going on with this whole internet thing.

Or, perhaps you are like most dentists… you paid some crazy 5-figures type amount to have a crap website created so you could have your practice online.

What you ended up with was an exact replica of your lame practice brochure in electronic form.

The only problem with this is… here it is 3, 5, even 10 years later, and you still have the same lame website.

Your practice has changed, your staff has changed, and hell, even you’ve gotten rid of the mullet, but on your website, you still have the same old pictures.

Oh, and the bell-bottoms and polyester has been out for a while too.

But you paid thousands upon thousands of dollars for your site right, you don’t want to change it… that’s like a waste of money right?

Get with the program doc, the whole exciting part about the internet is that you can change and add and modify your website on the fly.

Your unwillingness to give up that old dinosaur of a website is hurting your practice, and it’s not helping you in the new patient flow department either.

Oh, and as for search engines… they won’t even come near it.

You see, Google likes things that are “relevant” and “timely” because people search for things that are relevant and timely. New information is what people look for on the internet.

What people don’t look for is lame brochures disguised as websites. So Google, and many of the other popular search engines don’t even care.

The biggest f**k up on your part is the fact that the internet has changed in such a way that it won’t cost you $10K more to make the change. There are a lot of frameworks out there (available for free or very cheap) that will help you build a search engine and patient friendly website you can update at will.

Look, I am not going to pitch you on my DentalZip practice website service (click the link), but I want you to get over yourself and come into the 2000′s.

A website is no longer a set it and forget it type deal. If you wanted that, you could buy one of those Ronco infomercial ovens.