Latest Posts
The Worst 4-Letter Word In Marketing… Or Anywhere
I’ve been having a lot of conversations with some soon to be out-of-business dental practice owners. One thing they keep bringing up is “HOPE” “I hope the economy gets better.” “I hope Obama gives us a tax break.” “I hope I have a good year.” You know what, F*ck hope. It’s ridiculous to think that… [Continue Reading]
What A Lovely Grain Of Sand…
The saying goes: “What a lovely grain of sand, too bad you’re lying on a beach.” It should be changed to: “What a lovely dental practice, too bad it’s exactly the same as the rest of them.” Hopefully, as a business owner, you’ve heard of a U.S.P. or Unique Selling Proposition. It’s what makes your… [Continue Reading]
Word Of Twitter ≠ Word Of Mouth
Twitter sucks… There I said it, and someone had to. There are too many marketing types spreading the word about Twitter as if it’s the second coming of the Marketing Jesus. But the truth is, Twitter sucks… OK, so I use Twitter, and I like it, but as a marketing medium, I have yet to… [Continue Reading]
Are You Crazy… Your Website Hasn’t Changed In 5 Years???
If you’re living under a rock, I give you a free pass. You have no idea what may be going on with this whole internet thing. Or, perhaps you are like most dentists… you paid some crazy 5-figures type amount to have a crap website created so you could have your practice online. What you… [Continue Reading]
“The Power Is In Simplicity”
I said the above quote to someone today and they asked what I meant. I said… “If I have to explain it, it ruins the beauty.”
